Post by account_disabled on Mar 4, 2024 4:25:18 GMT -5
Virginia Citoula Categories Marketing Artificial intelligence and marketing: uses and applications It's the buzzword, it's the current trend, it's... artificial intelligence (AI). The magnitude of its latest advances has meant that this technology does not leave anyone indifferent. So much so that even the Royal Spanish Academy has chosen it as the word of the year 2022. However, AI is not a new concept and it is likely that we have all handled or interacted with artificial intelligence at some point . From the algorithm that applications like Netflix or TikTok use to adjust the content to our tastes; going through the chatbot that resolves our doubts when making an online purchase; to voice assistants, like Alexa, which are already found in a surprising number of homes. Furthermore, at the business level, years ago AI left the purely technological industry to join the processes and departments of companies in various sectors and begin to perform personalization, automation, optimization and data analysis tasks, among others.
De facto, as published by the National Institute of Statistics (INE) in its survey on the use of Information and Communications Technologies (ICT) for the first half of 2022, 12.6% of companies in Spain over of ten employees use some type of artificial intelligence , a figure that will only increase in the immediate future. So, if it has already been with BTC Users Number Data us all this time, what are the news that have now put it in the spotlight? Well, the second half of 2022 was full of launches of new artificial intelligence tools to create quality texts and images, accessible to any user and capable of being used for countless tasks related to marketing and communication . At Bannister Global we have been clear for a long time : AI is here to stay and professionals must be aware of it to take advantage of all the capabilities we have at our disposal to combine artificial intelligence and marketing. For this same reason, here we will present some interesting applications that can help us streamline processes and enrich our creative tasks. ChatGPT in Marketing: Content Automation Let's start at the beginning: what is ChatGPT ? To answer this question, we will let him define himself: “ChatGPT is a language model developed by OpenAi.
It is an automatic language generation tool that can be used for a variety of tasks, such as text generation, question answering, machine translation, dialogue generation, and content creation. It is designed to understand human language and can generate text that sounds natural and coherent. ChatGPT can be used in a variety of industries, such as information technology, education, entertainment, media and customer service.” This tool, so far free, is ideal for professionals who have a task on our “To Do” list that involves creating content or generating some type of text. ChatGPT offers us an interesting starting point, which provides us with coherent information in natural language in a quick way and which, undoubtedly, can save us a lot of time. However, if we talk about artificial intelligence and marketing, it is important to note that the solutions that this application can provide us are not definitive results , but rather it is a good base from which we can begin to develop our own work and always reviewing that The information collected is valid and true. In fact, as soon as we open a new chat, it tells us its main capabilities and limitations.
De facto, as published by the National Institute of Statistics (INE) in its survey on the use of Information and Communications Technologies (ICT) for the first half of 2022, 12.6% of companies in Spain over of ten employees use some type of artificial intelligence , a figure that will only increase in the immediate future. So, if it has already been with BTC Users Number Data us all this time, what are the news that have now put it in the spotlight? Well, the second half of 2022 was full of launches of new artificial intelligence tools to create quality texts and images, accessible to any user and capable of being used for countless tasks related to marketing and communication . At Bannister Global we have been clear for a long time : AI is here to stay and professionals must be aware of it to take advantage of all the capabilities we have at our disposal to combine artificial intelligence and marketing. For this same reason, here we will present some interesting applications that can help us streamline processes and enrich our creative tasks. ChatGPT in Marketing: Content Automation Let's start at the beginning: what is ChatGPT ? To answer this question, we will let him define himself: “ChatGPT is a language model developed by OpenAi.
It is an automatic language generation tool that can be used for a variety of tasks, such as text generation, question answering, machine translation, dialogue generation, and content creation. It is designed to understand human language and can generate text that sounds natural and coherent. ChatGPT can be used in a variety of industries, such as information technology, education, entertainment, media and customer service.” This tool, so far free, is ideal for professionals who have a task on our “To Do” list that involves creating content or generating some type of text. ChatGPT offers us an interesting starting point, which provides us with coherent information in natural language in a quick way and which, undoubtedly, can save us a lot of time. However, if we talk about artificial intelligence and marketing, it is important to note that the solutions that this application can provide us are not definitive results , but rather it is a good base from which we can begin to develop our own work and always reviewing that The information collected is valid and true. In fact, as soon as we open a new chat, it tells us its main capabilities and limitations.