Post by account_disabled on Feb 12, 2024 3:16:52 GMT -5
Technique of creating stories or a narrative to content It is an essential part of the press release since it provides a hook of interest for the reader We are strong advocates that press releases contain more than just data So that journalists become more interested in them However sometimes you can make a mistake wanting to include a story in the text at any cost and ending up adding paragraphs that are not interesting This is an example of a note from a few years ago It talks about women as the main buyer of makeup and beauty products but then dedicates an entire paragraph to comparing it with the role of women in the house .
In cleaning and in the lives of children and partners controversial topics or topics in which one is not an expert can become a problem The intention was to give context to the topic but it backfired Cambodia Telemarketing Data Our stylebook does not allow this type of content so it was reviewed some changes were proposed and it was finally submitted Example of how NOT to make a press release Do not include data sources One of the biggest mistakes is providing data but not the source Many figures and certain information are considered general knowledge but that is not suitable for a journalistic text A press .
Release needs sources But we have good news In many cases you can be the source No one can provide the most reliable data better than a company that knows its sector perfectly Additionally it helps discern your opinion from other official sources Neither advertising nor self promotion As always we insist that press releases are not advertising They should not be overly commercial It is clear that the objective is to give notoriety to your company but it is essential that it does not become an exercise in self promotion If your press release is only going to talk about how good your product is then don t send a press release Wait for .