Post by account_disabled on Oct 19, 2023 1:30:19 GMT -5
Locaweb was created in 1997 with the mission of helping companies to be born and prosper through technology — a mission that continues today and which is a guideline for managers to make acquisitions and work on internal product development . Old Locaweb logo First company logo. Source: Locaweb Those who only knew and remember the company until the pre-IPO period (February 2020) may still think that it only offers website hosting services for companies, mainly small and medium-sized retail companies. However, the current reality is different . After passing through the “Internet Bubble” practically unscathed in 2000, even reaching the mark of 10 thousand customers at the time, Locaweb began to go beyond hosting. Three years later it was offering data center solutions and five years later it was already entering the cloud computing market . In 2010, the company received a contribution from the private equity fund Silver Lake, which contributed to the expansion of the company's operations in the country. After two years, it acquired the Tray e-commerce platform , inaugurating its new Commerce vertical.
With the advancement of Tray, Locaweb began to offer a complete platform for small and medium-sized retailers to create their own e-commerce, in addition to other services such as payment methods, logistics and omnichannel support, integration cell phone number list with marketplaces, training, among others. . Tray platform. Tray platform. Source: Locaweb Currently, Commerce is the area of Locaweb that is growing the fastest, in addition to having more relevance and presenting better margins. The vertical already represents ⅔ of Locaweb's total revenue and the trend is for this number to reach something close to 70 ~ 80% in the coming years. Consolidated revenue and by segment. Consolidated revenue and by segment. Source: Locaweb Thinking about the growth of Commerce and aiming to attract larger customers (medium to large, but not giants), Locaweb launched, in the first quarter of 2023, the Wake platform, joining Tray with other platforms that were recently acquired (All In , Ideris, Synthesis, Samurai and Squid). Wake Platform.
Wake Platform. Source: Locaweb Wake operates across the entire e-commerce chain , from attracting new customers (content creation), through the purchasing and delivery experience (catalogs, campaigns, marketplaces, last mile, etc.) to retention (community, recurrence , recovery and loyalty). Adding up all the platforms acquired (in addition to the six presented), Locaweb's base reaches close to 172 thousand subscribers — which represents an increase of +27% compared to the 135 thousand registered in the first quarter of 2022. E-commerce subscriber base. E-commerce subscriber base. Source: Locaweb When it comes to inorganic movements, after entering the stock market and capitalizing, the company made an incredible 14 acquisitions in a period of just over three years. The focus of purchases was precisely on further expanding its range of services and reducing dependence on just one source of revenue (hosting) — mainly strengthening Commerce.
With the advancement of Tray, Locaweb began to offer a complete platform for small and medium-sized retailers to create their own e-commerce, in addition to other services such as payment methods, logistics and omnichannel support, integration cell phone number list with marketplaces, training, among others. . Tray platform. Tray platform. Source: Locaweb Currently, Commerce is the area of Locaweb that is growing the fastest, in addition to having more relevance and presenting better margins. The vertical already represents ⅔ of Locaweb's total revenue and the trend is for this number to reach something close to 70 ~ 80% in the coming years. Consolidated revenue and by segment. Consolidated revenue and by segment. Source: Locaweb Thinking about the growth of Commerce and aiming to attract larger customers (medium to large, but not giants), Locaweb launched, in the first quarter of 2023, the Wake platform, joining Tray with other platforms that were recently acquired (All In , Ideris, Synthesis, Samurai and Squid). Wake Platform.
Wake Platform. Source: Locaweb Wake operates across the entire e-commerce chain , from attracting new customers (content creation), through the purchasing and delivery experience (catalogs, campaigns, marketplaces, last mile, etc.) to retention (community, recurrence , recovery and loyalty). Adding up all the platforms acquired (in addition to the six presented), Locaweb's base reaches close to 172 thousand subscribers — which represents an increase of +27% compared to the 135 thousand registered in the first quarter of 2022. E-commerce subscriber base. E-commerce subscriber base. Source: Locaweb When it comes to inorganic movements, after entering the stock market and capitalizing, the company made an incredible 14 acquisitions in a period of just over three years. The focus of purchases was precisely on further expanding its range of services and reducing dependence on just one source of revenue (hosting) — mainly strengthening Commerce.